This is the ceiling the actual number of hours that a watchmaker spends with each watch will be somewhat less, though it will still be a substantial number, which makes sense given that each of the brand’s watches receives more than 100 hours of hand finishing alone. This workrate can be viewed as a simple proxy for the amount of human involvement that each individual watch can get during the production process.įor example, Ferdinand Berthoud is able to invest up to 643 watchmaker-hours in each watch. Rather, it’s the theoretical maximum number of hours that a brand’s watchmakers could possibly spend with each watch. The watchmaker-hours metric is not the number of hours that a watchmaker spends on every watch.
HAUTE HOROLOGY BRANDS HOW TO
The start of the map, the Saxonia Thin How to interpret this metric Taking this analysis one step further, I added Swiss, German, and Japanese national statistics for working hours to calculate the maximum possible number of watchmaker-hours per watch for more than 50 luxury watch brands. While this is not a perfect metric, it is simple and quantitative, and crucially, it can often be derived from publicly available information. In my review of the Saxonia Thin last year, I used the metric “watches per watchmaker” to illustrate the economics of A. An objective measure: watchmaker-hours per watch
I believe you can tell a lot about a brand’s values and capabilities by looking at their methods, but it can be difficult to penetrate the smoke and mirrors of luxury watch marketing to see what’s really going on behind the curtain. I’m as fascinated by the process of watchmaking as much as the products themselves, and I wanted to find a way to differentiate brands based on the production techniques they employ, yet do so objectively. Share Facebook Linkedin Twitter Weibo Instagramįor almost as long as I’ve been interested in watches, I’ve tried to find an objective way to visualise the stratification of the various luxury watch brands.
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